Digital Marketing Expert
Employment type: Full Time
Schedule: Monday to Friday and weekend availability
Create, develop and maintain organization’s online presence, social media, email promotions and all digital advertising.
- Build, implement and maintain a multichannel digital marketing strategy that increase traffic to the website, engagement, apps, customers, loans and growth.
- Develop and program content for our social media platforms.
- Manage monthly scheduling for various social media platforms.
- Use digital analytics tools such as, Google Analytics, SQL, and Excel to monitor, extract, and assess online media campaigns data to maximize effectiveness.
- Monitor, review, and report eMarketing activities and results: emails, chats, social media messages among others.
- Plan, execute, and measure experiments and conversion tests.
- Prepare and distribute weekly/monthly reports for all webpages, social media platforms and digital advertising.
- Systematically gather, analyze, and report current market conditions, competitors’ information, new options, tools and developments.
- Maintain a consistent look and feel throughout all digital properties.
- Make sure all our websites are up to date consistent with company objectives and communications.
OTHER FUNCTIONS
- Perform other related duties as requested.
KNOWLEDGE AND EXPERIENCE REQUIREMENTS
- Business administration, Advertising or Marketing-related degree or equivalent
- 2-5 years recent experience with online/digital marketing and analytics
- Experience with Web analytics, SEO, SEM, Google Ads, Social Media platforms and emails promotions
- Financial products and industry knowledge (preferably)
- Experience with social media (Ex. Facebook, Twitter, YouTube) such as content management, budget allocation and advertising
- Strong knowledge in MS Office (Power Point, Excel and Word)
- Knowledge in Digital Marketing tools such as Benchmark, Hootsuite, Google
- Strong detail and results oriented project management and prioritization skills
- Excellent written/verbal communication skills
- Fully Bilingual (Spanish and English)
- Innovation & adaptability
- Highly organized and ability to work under pressure
WORKING ENVIRONMENT
- Normal office conditions
CFG Partners ("CFG") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, veterans status, or genetic information. Opportunities throughout CFG are available to employees and applicants and are evaluated on the basis of job qualifications. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Country Manager Colombia
Country Manager Curacao, Bonaire & St. Maarten
Acting Chief Financial Officer
Dan has over 10 years of financial services experience. He most recently worked for BayBoston Managers LLC, where he was vice president and focused on executing private equity transactions and developing investment portfolio companies in the banking and financial services sector. He is a graduate of Boston College where he obtained his BA as well as MBA and JD degrees. He is licensed to practice law in the Commonwealth of Massachusetts.
Managing Director & Chief Revenue Officer
Eduardo has extensive experience in private equity, operations, and M&A. Prior to joining CFG’s team in 2019, Eduardo was part of the investor group that acquired the Company in 2018 and was a Board Member. Eduardo previously worked for over ten years in private equity at Amzak Capital Management and began his career as an investment banking analyst at JPMorgan. Eduardo received his undergraduate degree from the University of Pennsylvania, cum laude, and his M.B.A. from Harvard Business School.
President & Chief Executive Officer
Ken has 32 years of financial services and consumer credit experience and has been with CFG for over 4 years. He has held senior financial management positions at Santander and Bank of America (formerly MBNA) and earned his CPA at Arthur Andersen. Ken has extensive capital markets experience with multiple issuers for various asset classes and unsecured debt. Mr. Goldman is a graduate of Lehigh University and a Certified Public Accountant.
EVP Operations
Gian has been with the company and its predecessors since October 2005. He serves as EVP of Operations, providing strategic leadership and management oversight for all our markets and all country leaders report to him. Gian has over 25 years of retail financial services experience and has served in several roles related to branch operations, credit, strategy, change management, process optimization, servicing and loan organizations. Gian has a bachelor’s in business administration from Briar Cliff College, an MBA from Drake University and graduate from the General Management Program at Harvard Business School.
VP Operations Performance & Customer Experience
Karla joined CFG Partners in March 2008. In her current role of Vice President of Operations Performance and Customer Experience, Karla is responsible for the management of Incentive Programs, productivity by employee, headcount, accounts growth, the customer experience, online sales management and various other strategic initiatives. Prior to her present position, Karla served as Vice President of Marketing and Business Development responsible for all marketing efforts including digital and traditional media, corporate image and Corporate Social Responsibility programs.
Prior to CFG, Karla began her career as an Industrial Engineer Co-op at Walt Disney World and worked at Evertec. Mrs. Vega holds a Bachelor of Science in Industrial Engineering from the Inter American University of Puerto Rico and is certified by the Wharton School University of Pennsylvania in Digital, Social Media and E-Commerce.
VP Marketing
SVP of Operations
Luis Félix has been with the company and its predecessors since June 2003. In his current role of Senior Vice President of Operations since September 2023, Luis is responsible for providing day to day oversight of the operations in the Dutch Caribbean and supporting the execution of the strategic plan across all markets. Previously, Luis served as the SVP Finance and Accounting and a key member of our Finance team for over 20 years. Mr. Félix has a M.B.A. in Global Management from University of Phoenix and a B.A. in Accounting from the University of Puerto Rico. He reports directly to the EVP of Operations.
Executive Vice President,
Strategic Profitability Management
José M. Figueroa has been working with CFG for the last twenty-five years in various managerial positions in our Finance, Accounting and Treasury Departments. He serves as our Executive Vice President Strategic Profitability Management since February 2019. He previously served as our Executive Vice President of the Financial Planning & Analysis, Treasury and Puerto Rico Operations during different periods from January 2013 to January 2018. Served as our Senior Vice President of Financial Planning & Analysis from January 2007 to January 2013, as our Vice President of Financial Planning & Analysis from November 2002 to December 2006, as our Second Vice President of Financial Planning from January 2002 to November 2002, as our Director of Corporate Financial Planning form March 1997 to January 2002 and our Manager of Financial Planning & Analysis from August 1993 to February 1997. Mr. Figueroa received a B.A., Cum Laude, in Accounting from the University of Puerto Rico and is a Certified Public Accountant.
Chief Administration Officer
Zamari has served as our Chief Administration Officer since November 2007 and has been with the company and its predecessors for 23 years in several roles related to Strategy, Corporate Development, Marketing, Branch Business Development and Incentives. She currently directs the Corporate Facilities and Human Resources departments. Prior to that, Mrs. Lopez worked for First Bank Puerto Rico for a combined 30+ years of experience in the financial business sector. Ms. Lopez holds an M.B.A. in Marketing from the InterAmerican University of Puerto Rico and a B.A. in Marketing from the College of Notre Dame in Maryland. Mrs. López reports to the Co-Managing Director and Chief Financial Officer.
Executive Vice President, Operations Risk & Control
Laura has been with the company and its predecessors since January 2004 and in her current role of Executive Vice President of Operations Risk and Control since March 2019. Amongst her responsibilities are Credit Administration, Corporate Policies and Procedures, Operational Risk Management, Process Efficiency Management and Project Management. Prior to her present position, Laura served as Senior Vice President and Vice President of Operations Support from 2006 to 2019 combined, and Quality Leader and Project Manager from 2004 to 2006 collectively. Laura began her career with General Electric as a Management Trainee and certified Six Sigma Black Belt, consecutively. She has a Bachelor of Science in Business Administration from Bucknell University.
EVP Collections
Gustavo A. Uceda has over 20 years of experience in financial services. Serving as Senior Vice President of Collections since December 2015, Vice President of Collections since March 2011, and Collections Director since October 2008, Mr. Uceda is responsible for the management and monitoring of all CFG collection operations, including direct oversight of our CCU international call centers. He previously served in our Credit Risk group since 2006 and prior to that worked as Assistant Vice President since 2002 for Wells Fargo Financial in the Latin America Consumer division. He also held various managerial positions for Wells Fargo’s US Consumer division since 1998. Mr. Uceda has a B.A. from Cornell University.
VP Operations Control & Country Manager Puerto Rico
Country Manager Trinidad and Tobago
Country Manager Panama
Country Manager Aruba
Chief Accounting Officer
Mr. Rowles joined the Company in May 2019. Mr. Rowles has 19 years of financial services experience. He most recently worked for 5 years at Penn National Gaming, Inc., which is now the largest regional gaming company in the U.S., as the Vice President of SEC Reporting and Accounting Policy. Before his role at Penn National Gaming, Inc., Mr. Rowles spent over 8 years at Santander’s US Holding Company, part of one of the 20 largest Global Banking organizations in the world. During Mr. Rowles’s tenure at Santander, he served as Senior Vice President of Regulatory Financial Reporting and General Ledger Analysis. Mr. Rowles brings significant public company and financial services experience. Mr. Rowles is a graduate of Liberty University and a Certified Public Accountant.
Chief Credit Risk Officer
Nathan Staples joined CFG Partners in April 2019. Mr. Staples brings more than 18 years of experience in the consumer finance industry with executive focal points on financial & portfolio analysis, pricing and credit risk management, both nationally and internationally. Immediately before his current role as Chief Credit Risk Officer at CFG, he held the position of Chief Risk Officer for Skopos Financial in the U.S. sub-prime auto space and prior to that as Chief Credit Officer for Santander Consumer USA where he was an integral part of the successful IPO launch. Mr. Staples was also responsible for the roles of Director of Financial Analytics at SCUSA and Director of Risk Management for the Santander Consumer Division, a position he held while working at Banco Santander HQ in Madrid, Spain where he played a major role in inorganic acquisition opportunities along with profitability model development across Europe. Mr. Staples holds a Bachelor of Science in Business Administration from the University of Texas at Dallas, along with a Master of Business Administration from Southern Methodist University.
Chief Information Officer
Jorge Bandin joined CFG Partners in December 2015. With over 28 years in the Financial Services and High Tech industries, Mr. Bandin has extensive experience working in large private and public enterprise environments. As Chief Information Officer his focus is taking business concepts/strategies and shaping them into deliverable technology outcomes. He was formerly the Global Chief Information Officer for BUPA World Wide in London, England. Mr. Bandin has also previously worked for companies such as John Alden, SunGard, American Bankers Insurance Group, Dow Chemical and Terremark Worldwide. He has a Bachelors of Science in Computer Science from Florida International University.
SVP Corporate Development
Brett is the Head of Corporate Development, Capital Markets and Investor Relations at CFG. Prior to joining CFG in August 2015, he served as a Director in the Corporate Development team at BMO Financial Group. Brett holds a BBA from the University of Wisconsin – Madison and an MBA from the Kellogg School of Management at Northwestern University.
Executive Vice President, Branch Operations & Collections
José Gonzalez has been in charge of all our branch and collections operations since December 2006. Mr. Gonzalez served as Executive Vice President of International Operations of Wells Fargo Financial Latin American Consumer Group from 1998 to 2006. Mr. Gonzalez also has 14 years of consumer finance experience at Island Finance, Puerto Rico, where he was a store manager, district manager and division manager. Mr. Gonzalez was educated at West Chester State College.
Vice President, General Counsel
Attorney Joel M. Eliza joined Caribbean Financial Group in February 2012. As General Counsel, he is responsible for all legal and regulatory matters related to CFG international operations. Mr. Eliza has experience in the public sector as Assistant Secretary of Legal Affairs in the Department of Treasury of Puerto Rico and as General Counsel of the Public Buildings Authority. He previously practiced insurance litigation at Otero & Lopez law firm. Mr. Eliza holds a Juris Doctor from the Inter-American University of Puerto Rico School of Law and an LL.M. in International Law from the George Washington University in Washington, D.C. He is licensed to practice law in Puerto Rico federal and local courts and in the state of Maryland.
Director, Chairman of the Board
Carlos M. Garcia is the Chairman of the Board of Managers of Caribbean Financial Group since December 2014 and a board member since July 2014. Also, he is the Chief Executive Officer and Founder of BayBoston Managers LLC and Managing Partner of BayBoston Capital L.P. Prior to that, Mr. Garcia served at Banco Santander in a series of executive roles, from 2011 to 2013 as Senior Executive Vice President and board member of Santander Holdings USA and Santander Bank N.A., and from 1997 to 2008 as President and COO of Banco Santander Puerto Rico, Vice Chairman and CEO of Santander Securities, Chairman of Santander Asset Management and board member of Santander Financial Services (dba Island Finance Puerto Rico). From 2009 to 2011, he was appointed Chairman, President and CEO of the Government Development Bank for Puerto Rico and also Chairman of the Fiscal Restructuring and Stabilization Board of Puerto Rico. Mr. Garcia has over 23 years of experience in the financial industry. Mr. Garcia received a dual bachelor’s degree in economics from the Wharton School and in Comparative Literature from the College of Arts and Sciences of the University of Pennsylvania. He is a former board member of the Federal Home Loan Bank of Pittsburgh and Make-A-Wish Foundation of Massachusetts and Rhode Island, a member of the Young Presidents Organization, and a board member of the Hyde Square Task Force in Boston.